It is an On-Going process for SEO\SEM Optimization that unlocks the mystery of SEO by bringing quality traffic to customer’s site, setting goals and evaluates results. The Search strategy is comprised of:

• SEO (Search Engine Optimization):

  A Strategy that targets right keyword phrases related to your site in order to be in front of your PROSPECTS and CUSTOMERS and be ahead of your COMPETITORS. It is also called NATURAL OR ORGANIC SEARCH.

• SEM (Search Engine Marketing):

  A Strategy that consists of Marketing a site through Search Engine (Google, Bing, Yahoo, Ask and Aol), whether this be improving rank in organic listings, outbound linking, purchasing paid ads, or a combination of these and other search engine-related activities.
  Also, SEO is included.

• SMO (Social Media Optimization):

  A Strategy that consists of Creating Valuable Content through Web Logs, Micro-blogging, Video, White Papers and any other publishing activities.

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• Web Analytics:

  A Strategy that consists of getting frequent Customer insight or behavior towards a particular product or service. Therefore, it allows businesses to better manage current customers, go after new ones and detect competitors' threats.